Option 1
Positioning & messaging sprint — 2–3 weeks
Most early-stage AI startups oversell their products claiming big ROI and little differentiation. This sprint achieves greater clarity about your product and turns it into a messaging guide your whole team can build from — positioning statement, ICP definition, value props by persona, and the words that actually resonate with technical buyers.
Good fit if you're pre-launch, heading into a fundraise, or your current messaging isn't converting.
Option 2
GTM launch package — 2–4 weeks
Ensure your new product, public beta, or major feature launch gets the awareness it deserves. I'll help you frame the narrative and write the assets: announcement post, launch email, social copy, and a simple playbook so nothing falls through the cracks.
Good fit if you need sharp launch assets without the hands-on management layer.
Option 3
Fractional launch manager — 4–6 weeks
For founders who need more than a deliverable — they need someone in the trenches with them. I'll embed with your team as a fractional head of product marketing for the duration of your launch: defining positioning, building the launch narrative, writing the core assets, coordinating timing, and running execution so nothing slips.
This is the full arc from "what should we say" to "it's live and new MQLs are rolling in." You stay focused on the product. I'll ensure it’s ready for maximum impact.
What's included:
Positioning and messaging foundation
Launch narrative and strategy
Full asset suite — announcement post, launch email, social copy, Product Hunt
Launch playbook and timeline
Ongoing availability throughout the sprint via Slack or email
Good fit if you have a significant launch coming up and no dedicated product marketer on the team yet.