The commercial open source software (COSS) model has flipped the traditional SaaS sales process on its head, often making the same (or an approximate) product as a SaaS solution available to developers for free via open source. Marketers now must delineate clearly between open source and commercial offerings. Furthermore, marketers seemingly compete against their own open source offerings when convincing users to convert from open source to paid enterprise solutions. In short, commercial open source software forces marketing to reevaluate their assumptions about B2B software marketing.
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Building Product/Market Fit with Open Source Software /
At the end of the day, an engineering roadmap focused on solving a market need is only part of the product/market fit equation. While it’s important to build a useful open source solution, it may be even more important to build an open source solution that is easy to use.
Read MoreThe Open Source Evangelism Paradox /
My job is convincing people to use free software. Intuitively, you would think it’s easier to sell something that’s free than convincing someone to pay you. It’s not.
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